Kiddora is run by two mothers in Metro Manila. Between us we have kids from toddler age to pre-teen, so we have bought the wrong toy more than once. The one that broke in a week. The one nobody touched after day two.

So we started buying differently. Every toy here is one we would hand to our own children: something they can build, sort, paint, or play together with, and nothing that needs a screen.

We pick each one ourselves. If it does not last, it does not go in the shop.